PITSC

Pakistan I.T Institutes and Skills Center

Ready Skills

Social Media & Digital Marketing

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Ready Skills

In This 2 Months Certificate, Marketing leaders are charged with driving organic growth for their businesses. This Course Prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.

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  • Audience
  • Minimum requirement of formal education is Matric

    Senior Marketing Executives in any industry who want to learn established and emerging best practices and improve planning and implementation skills

    Entrepreneurs who are responsible for business growth

    Executives and other Senior Leaders who manage large marketing budgets for their organizations

  • Certificate
  • On successful completion of the Course Participants will be awarded a Participation Certificate from PITSC (Pakistan I.T Institutes and Skills Center)

    In addition to this, participants may acquire Digital Transformation Certificate

Course Information

Classes: 8 Weeks, With 3 classes of 3 hours in a week

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Course Outlines:

  • Fundamentals of Digital Marketing
  • Internet Technologies
  • Digital Media Technologies
  • Why are People Going Online / Social Media?
  • Goals and Objectives
  • Social and Digital Marketing Tools
  • Keyword Research & Analysis
  • Social Media Marketing & Platforms
  • Google Business Accounts
  • Facebook / Instagram Management
  • Business Profile, Groups, Page and Shop
  • Assess ROI for your marketing spend
  • Effectively analyze markets, customer needs, and buying behaviors
  • Search Engine Optimization
  • Project – Market Research and Development